Salesforce for Retail Banking (2024)

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Deliver connected experiences from customer acquisition to service with a purpose-built CRM for retail banking. Use AI and data to build trust and increase loyalty, while improving efficiency and speed with automation. Drive customer satisfaction through simplified onboarding, scaled service, and real-time personalized engagement.

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Salesforce for Retail Banking (1)

Salesforce for Retail Banking (2)

These leading companies achieve retail banking success with Salesforce.

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The digital banking platform transformation has helped us produce 3x the output we had in the past.

Olivia Boles

Director, Operations Projects, PenFed

Read the story

Scale service for retail banking.

Deliver personalized service in retail banking with automation, AI, and data. Leverage a purpose-built retail banking CRM that helps you simplify processes, increase efficiencies, and anticipate customer needs.

How it works:

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Provide a knowledge base and chatbots with modern, conversational UI.

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Allow CSRs to pull up information right away, all in a unified system.

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Connect to the middle and back office with workflows that improve orchestration across teams.

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Understand what's important to your customers with unified interaction data and AI.

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Salesforce for Retail Banking (16)

Salesforce for Retail Banking (17)

Build your service solution with these Salesforce products:

Financial Services Cloud

Unify customer experiences across channels, geographies, and both consumer and commercial lines of business.

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Einstein

Experience AI built into the flow of work, for any workflow, user, department, and industry.

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Flow

Generate real-time, intelligent workflows with CRM + AI + Data + Trust.

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Slack

Bring together the right people, information, and tools to drive business.

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Intelligence for Financial Services Cloud

Help your entire team find important answers and start making data-driven decisions.

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Experience Cloud

Quickly launch data-powered sites, portals, and apps, connected across the customer journey.

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Streamline customer onboarding and compliance.

Simplify one of the most complex processes while making a great first impression with your customers. Modernize onboarding experiences with guided discovery and automation.

How it works:

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Create campaigns, identify leads, mature prospects, and more. Begin to build customer profiles from the first touch and streamline the onboarding process.

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Use guided discovery to gather the information you need to satisfy KYC requirements and help your customers select the products and services that best fit their needs.

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Collect documents, verify inputs, run risk screening, and more, using automation and ecosystem partners – all on the Salesforce platform.

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Match the customer to appropriate products based on their needs and preferences. Generate documents, collect signatures, and connect with core systems to open accounts. Empower customers on your tools to encourage adoption.

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Salesforce for Retail Banking (25)

Salesforce for Retail Banking (26)

Build your onboarding solution with these Salesforce products:

Financial Services Cloud

Unify customer experiences across channels, geographies, and both consumer and commercial lines of business.

Learn more

Marketing Cloud

Personalize customer experiences and optimize each campaign with data-first solutions for any channel and device.

Learn more

Tableau

Drive predictable revenue with analytics and AI for organizations.

Learn more

Einstein

Experience AI built into the flow of work, for any workflow, user, department, and industry.

Learn more

MuleSoft Anypoint Platform

Integrate data from any services system to deliver critical, time-sensitive data – all with a single platform for APIs and integrations.

Learn more

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Personalize intelligent, data-driven engagement.

Unify data and leverage AI to deliver relevant, personalized experiences at scale. Improve loyalty and increase retention by exceeding customer expectations with retail banking software.

How it works:

Watch demo

Bring relevant behavioral and financial data together to create a comprehensive customer view.

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Easily know what's important to your customers with AI-driven insights.

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Drive better customer engagement and improve financial well-being with relevant, real-time guidance.

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Build your personalized engagement solution with these Salesforce products:

Financial Services Cloud

Unify customer experiences across channels, geographies, and both consumer and commercial lines of business.

Learn more

Data Cloud

Activate all your customer data across Salesforce applications.

Learn more

Einstein

Experience AI built into the flow of work, for any workflow, user, department, and industry.

Learn more

Marketing Cloud

Personalize customer experiences and optimize each campaign with data-first solutions for any channel and device.

Learn more

MuleSoft Anypoint Platform

Integrate data from any services system to deliver critical, time-sensitive data – all with a single platform for APIs and integrations.

Learn more

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Keep up with the latest retail banking trends, insights, and conversations.

Playbook

Generative AI Playbook

Get the playbook

Webinar

Maximize Deposit Growth with AI and Data

Watch the webinar

Blog

Customers Will Switch Banks Due to Poor Service – Here’s How AI Can Help

Read the blog

Playbook

Banking: Embracing a New Service Model for the Digital World

Get the playbook
See all resources

Ready to take the next step with the world's #1 AI CRM for financial services?

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Start your trial.

Try Financial Services Cloud free for 30 days. No credit card. No installations.

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Talk to an expert.

Tell us a bit more so the right person can reach out faster.

Request a call

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Watch a demo.

Learn how Salesforce for financial services empowers customers' financial success.

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Retail Banking FAQ

Salesforce is used by retail banks, credit unions, and others that require acquisition, onboarding, personalization, and service capabilities. Our solutions streamline operations and improve customer and member experiences with data, AI, and a purpose-built retail banking CRM built on a trusted platform.

The benefits of retail banking software include scaled acquisition and onboarding, automated service functions, personalized communication across multiple channels, increased customer and member satisfaction, and the ability to quickly adapt to evolving needs. This powers customer loyalty and operational efficiency.

Yes, our platform is flexible and can integrate with various banking systems, core banking platforms, and third-party applications to create a cohesive and unified ecosystem.

You can navigate the complexities of risk management and compliance with capabilities like data analytics, AI, workflow automation, risk assessment, monitoring, and mitigation. Our platform lets banks stay ahead of emerging risks and seamlessly adhere to industry regulations.

A banking CRM helps teams manage customer relationships, analyze interactions, centralize data, and so much more. This helps banks better understand customers and provide tailored financial services, while streamlining operations and driving growth.

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Salesforce for Retail Banking (2024)

FAQs

Which banks use Salesforce in the USA? ›

Companies using Salesforce Financial Service Cloud for CRM include: JPMorgan Chase & Co, a United States based Banking and Financial Services organisation with 309926 employees and revenues of $158.10 billion, LG Corp., a South Korea based Manufacturing organisation with 260000 employees and revenues of $140.00 billion ...

Which are considered retail banking customers select the best answer? ›

Retail banking is the type of banking service that is offered to individual customers. Retail banking services include savings and checking accounts, loans, mortgages, credit cards, and other financial products that cater to individual customers.

Which strategy are retail banks using to grow revenue select the best answer? ›

Retail banks aim to grow revenue by expanding their customer base, particularly in the younger age group. According to Cisco Systems, the requirements of younger consumers will provide the next major revenue opportunity for retail banking.

How Salesforce can be used in banks? ›

Salesforce provides banks with a 360-degree view of each customer. We can help you unify in-branch and digital channels with a consistent sales, service and marketing model so that you can get to market faster and increase process efficiency. Curious?

Who is Salesforce's biggest customer? ›

Walmart Inc. & Amazon are Salesforce's largest customers, with respective sales of $559.15 billion and $386.06 billion. Notably, Salesforce is thrilled to be ranked #136 also on Fortune 500 ranking in 2021.

Which CRM is used by banks? ›

In a customer-focused industry like banking, different teams, including lending, insurance, asset management, and customer service, use Salesforce CRM systems to make data-driven decisions.

Who are the key players in retail banking? ›

The major players in the retail banking sector include various commercial banks, public sector banks (PSBs), private sector banks, and foreign banks. Some specific examples of major players are the ING Diba, Royal Bank of Scotland, Citibank, and norisbank.

What are the limitations of retail banking? ›

Disadvantages of Retail Banking
  • It is quite expensive and time-consuming for the bank to design its own innovative financial solutions.
  • Nowadays, customers favor online banking over branch banking. ...
  • Customers are drawn to other financial products like mutual funds and other similar ones.
Jan 11, 2023

What are the 4 retail banks? ›

Biggest Banks in the U.S.
Rank by Asset SizeBank NameNumber of Branches
1.Chase Bank4,700
2.Bank of America3,900
3.Wells Fargo4,500
4.Citibank600
6 more rows
5 days ago

Which retail banking delivery channel is growing the fastest? ›

The data comes from a survey of 2,000 consumers by bank researcher Phoenix Synergistics. Based on a trend established over the past three years, it seems likely that mobile banking will only increase in popularity.

What is the difference between retail banking and branch banking? ›

Customers can visit the branch to manage their accounts, apply for loans, make deposits, and withdraw cash. On the other hand, retail banking is more focused on providing basic banking services, such as savings accounts, checking accounts, ATM services, and credit cards. 2.

What is the difference between retail banking and corporate banking? ›

Retail banking is the part of a bank that deals directly with individual, non-business customers. This operation brings in customer deposits that largely enable banks to make loans to their retail and business customers. Corporate, or business, banking deals with corporate and other business customers of varying sizes.

How Salesforce is used in retail industry? ›

Salesforce is the ultimate sales automation platform for retailers. Retailers can use Salesforce to manage customer relationships, track inventory, and automate sales processes. The small business we'll be discussing uses Salesforce to manage customer relationships, track inventory, and automate sales processes.

How is Salesforce used in retail? ›

Salesforce for Retail is a set of solutions built on the Salesforce platform designed to help retail companies manage their operations and customer relationships. These solutions include tools for managing inventory, sales, customer data, marketing, and more.

What is the role and impact of CRM in retail banking? ›

CRM software is a tailored solution that helps banks implement customer-centric strategies. Under one system, bank tellers and employees can: Store customer data such as contact information, products used, and interactions. Schedule appointments, send personalized emails, and respond to social media posts.

Does Chase bank use Salesforce? ›

Integrating Chase and Salesforce using Chargent. The Chargent Payment Processing for Salesforce application can connect Salesforce to Chase Paymentech, and process credit card and ACH payments through Chase directly from Salesforce.

Does Citi use Salesforce? ›

By implementing a tailored Salesforce.com CRM, Aptaria helped Citi greatly increase its wealth management advisors' productivity and the customer experience.

Does TD bank use Salesforce? ›

Personal Banking provides a comprehensive suite of deposit, payment and lending products and advice through a network of 1,060 branches, 3,408 automated teller machines (ATM), mobile specialized salesforce, and telephone, mobile and internet banking services.

How many US companies use Salesforce? ›

Over 150,000 companies across every major vertical grow their businesses with Salesforce. Prominent companies that rely on Salesforce include Spotify, Amazon Web Services, U.S. Bank, Toyota, Macy's, and T-Mobile. Nearly 30 percent of Salesforce customers come from the professional services industry.

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